Beyonce Knowles' fiery new TV advert for her perfume Heat is too hot for British viewers to handle - the commercial has been banned from the small screen in the daytime. The raunchy new promo shows the "Crazy in Love" hitmaker lying seductively on a bed, before going on to stroke her thighs while wearing a sexy red dress.
As she walks away from the camera, her footprints melt and she says, "Catch the fever".
However, officials at the U.K.'s Advertising Standards Authority have banished the footage from TV schedules until after 7.30 P.M. following complaints from viewers.
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